FAI RIDERE GIGI BUFFON CAMPAIGN
November 13 2017, the Italian National Football team did non qualify to the Russia 2018 World Cup.
During post-match interviews, the capitain Gigi Buffon cried in front of whole Italy.
To make him laugh again, Birra Moretti launched Fai Ridere Gigi Buffon campaign, asking evertyone to try to make the goalkeeper smile texting, phoning or sending him funny contents.
The campaign consisted on 15" TDV, 2x 10" Social Videos, dedicated WhatApp chatbot, digital, PR and limited edition packaging.
2018 BIG BANG ACTIVATION
A limited edition ball signed by Buffon was created and dedicated to all Birra Moretti consumer.
To launch the operation, was planned a 15" TVC and a 10" Social Video.
© Armando Testa SpA
Advertising, Art Direction, Digital