Multi-channel campaign leveraging local specificities that plays on the little big daily dilemmas.
Always the best choice campaign was aired across different European markets and will include many different channels, from press and billboards to television, from trams and buses to digital and huge out-of-home presence in some cities during summer.
Fast food or restaurant? Workout or disco? Eathing healty or eating good? The day is full of decision to be made.
But is it necessary to choose?
© Armando Testa SpA
Executive Creative Director > Michele Mariani
Art Director > Barbara Ghiotti, Tommaso Casarini, Giulia Richetta
Copywriter > Sara Greco, Pierfabio Iannuzzi
Production Company > Little Bull
Post Production & 3D > Tax Free
Advertising, Art Direction
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