IKEA's going to open a new store in Pisa, Italy,
by January 2014. This is a good occasion to think
and realize an hypotetical campaign to communicate
this important event.

Copy:
"A Pisa, entro gennaio 2014, apriremo un nuovo store.
Già montato."
"In Pisa, by January 2014, we'll open a new store.
Already assembled."

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